To post your answer click on the title Week 2 Discussion above. Then in that forum, click on Create Thread.
Three posts are required for this week’s discussion. Your first post to should be made on one day and your next two posts (which are responses to other students’ posts) should be done on two separate days. They are due by midnight on Sunday night. You should post on at least three separate days throughout the week (one initial post plus two responses = three total).
In Posts 2 and 3, please use the name of the student you are responding to in your response.
Please put together complete and well thought out responses. I am looking for original input so please share your thoughts and experiences so we can all learn from them. Please make sure that you back up the posts with factual information from the textbook, research, work/life experiences, etc. Look at the issues from a broad perspective when formulating your responses. Creative thinking is encouraged.
I am looking forward to some great discussions!
Based on what you have learned, respond to the following questions:
- Why are both qualitative and quantitative research methods needed in a service marketing research program?
- Discuss how relationship marketing or retention marketing is different from the traditional emphasis in marketing.