Description

MPM755 – Building Success in Commerce – Trimester 1 2022
Assessment Task 2 – Business Plan – Group Assignment
DUE DATE AND TIME: Monday, 23 May by 8:00pm (AEST)
PERCENTAGE OF FINAL GRADE: 50%
WORD COUNT: 5,000 words
In assessment task 1 you produced an outline of the Australian promotional goods/merchandise industry,
which is largely occupied by SMEs. In this assessment task you will be working with an SME operating in that
industry, Fully Promoted Mount Waverley (click on name for link to website), to produce a business plan
for their growth.
Background
“According to the Bureau of Statistics (ABS), there were 2 309 436 small and medium sized enterprises (SMEs)
in Australia in 2018, accounting for 99.8% of all businesses. The majority of Australian businesses are nonemploying
(62% of small businesses or 1 435 547). Most employing businesses (27.1% or 627 932) employed
between 1 and 4 people, whilst 0.2% (3 855) of employing businesses employed more than 200 people”
(https://www.oecd-ilibrary.org/sites/2bf6bc72-en/index.html?itemId=/content/component/2bf6bc72-
en#:~:text=According%20to%20the%20Bureau%20of,employment%20in%20the%20private%20sector.)
Fully Promoted Mount Waverley is a franchise. Although franchisees have agreements with their franchisor
that can limit their activities, in this instance it appears that the Fully Promoted franchise in Mount Waverley
has considerable freedom to make independent operational decisions. Please be aware of this whilst working
on your business plan.
The owner has advised that his business has outgrown its current location and he is looking for new premises.
There may be other important information provided by the owner that you will need to consider in your report
in the meetings we hold with him.
Specific Requirements
You are required to form a group of 4 people before the end of Week 5 to complete all parts of this
assessment task. One member should advise Jan Fermelis (jan.fermelis@deakin.edu.au) of your group
members’ names and ID numbers. You will then be allocated your Group number, CloudDeakin Assessment
Task 2 Group locker and Group discussion forum.
Your group is required to act as a team of business consultants to the assigned Small to Medium Enterprise
(SME) which includes:
1. A written business plan to grow the enterprise which incorporates the areas of interest identified by
the owner (for example, new premises)
2. Research evidence on business success factors in the selected industry in which the assigned client’s
SME operates and will grow
3. Integration of academic theory, specialised discipline knowledge and real world business/industry
research data in developing the business plan
4. Explicit consideration of ethics, culture and/or diverse perspectives in the plan and recommendations
5. Specific and actionable recommendations for future growth
6. A PowerPoint slide-set appropriate for presentation to the SME owner.
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The Group Assessment Task is required to be delivered in two parts, and submitted as two separate
document files:
PART A: Business Plan: formal written report (80% of the score); and
PART B: Business Model Canvas: slide presentation (20% of the score). No presentation will be required but
your slides should be ready to present to the client.
PART A:
Develop a formally structured, written Business Plan for the assigned SME business which encompasses both
real-world business thinking and specialised discipline knowledge.
Report:
 Length: 4,500 words (4 students).
 Include major sections and sub-sections, as appropriate for the relevant aspects of the assigned SME
business and to satisfy the informational needs of the client.
 All information and financial details should be based on real-world evidence, not guesswork.
 In-text citations must be inserted for all ideas and information obtained from all sources. Citations for
direct quotations and for summaries/paraphrases must include page numbers (or paragraph numbers for
web sources).
 Refer to and integrate academic theory plus business research data in developing the report.
 Submit at the end of the report a list of References containing all academic sources plus
business/industry/professional sources (minimum of twelve sources in total) which were used and cited
in-text within your Business Report using a recognised academic style, such as APA7 or Harvard).
PART B:
Develop a Business Model Canvas (refer Week 5) in PowerPoint as an overview of the changes recommended
in your business plan.
The PowerPoint Slide-set must include:
i. title slide with SME business name, group number, group member names & IDs
ii. one slide of the Business Model Canvas as you find the current business
iii. one slide for each of the nine parts of the Business Model Canvas showing the changes recommended
in your business plan; and
iv one slide of the revised Business Model Canvas including your proposed changes
iv. one or more slides for cited References (formatted using a recognised academic style, such as APA7 or
Chicago)
Learning Outcomes
This task allows you to demonstrate achievement towards the unit learning outcomes. The ULOs are aligned
with specific graduate learning outcomes – that is, the skills and knowledge graduates are expected to have
upon completion of their studies – and this assessment task is an important tool in determining achievement
of those outcomes.
If you do not demonstrate achievement of the unit learning outcomes, you will not be successful in this unit.
It is good practice to familiarise yourself with the ULOs and GLOs as they provide guidance on the knowledge,
understanding and skills you’re expected to demonstrate upon completion of the unit. In this way they can be
used to guide your study. Learning outcomes that are aligned to this task are:
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Learning Outcomes (ULO) Graduate Learning Outcomes (GLO)
ULO 1: Synthesise information from independent
research and professional, commercial and
scholarly sources.
GLO1: Discipline-specific knowledge and
capabilities
GLO3: Digital literacy
ULO 2: Develop and present a business plan for a
Small-Medium Enterprise (SME) including
recommendations for growth.
GLO2: Communication
ULO 3: Critically analyse complex interrelated
factors impacting business decisions and apply
them in simulated scenarios.
GLO4: Critical thinking
ULO 4: Recommend and justify solutions to SMErelated
growth issues.
GLO5: Problem solving
ULO 6: Identify and reflect on approaches to
decision-making and how successful business
growth is undertaken in a global context.
GLO8: Global citizenship
Submission
One member of the group is required to submit your assessment task in the Assignment Dropbox in the
MPM755 CloudDeakin unit site on or before the due date. When uploading your assignment, name your
documents using the following syntax: <your Group number_[unitcode]_Asst_2_Part[……].doc (or ‘.docx’).
For example:
Group 12_MPM755_Asst_2_Part_A_Business Reports.docx OR
Group 12_MPM755_Asst_2_Part_B_Business Model Canvas.pptx
Submitting a hard copy of this assignment is not required. You must keep a backup copy of every assignment
you submit. In the unlikely event that one of your assignments is misplaced, you will need to submit your
backup copy. Any work you submit may be checked by electronic or other means for the purposes of detecting
collusion and/or plagiarism.
When you submit an assignment through your CloudDeakin unit site, you will receive an email to your Deakin
email address confirming that it has been submitted. You should check that you can see your assignment in
the Submissions view of the Assignment Dropbox folder after upload, and check for, and keep, the email
receipt for the submission.
Marking and feedback
The marking rubric for this task is below and also available in the MPM755 CloudDeakin unit site – in the
Assessment folder (under Assessment Resources). It is always a useful exercise to familiarise yourself with the
criteria before completing any assessment task. Criteria act as a boundary around the task and help identify
what assessors are looking for specifically in your submission. The criteria are drawn from the unit’s learning
outcomes ensuring they align with appropriate graduate attribute/s.
Identifying the standard you aim to achieve is also a useful strategy for success and to that end, familiarising
yourself with the descriptor for that standard is highly recommended.
Page 4 of 8
Extensions
Extensions will only be granted for exceptional and/or unavoidable circumstances outside the student’s
control.
Students seeking an extension for an assignment prior to the due date should apply directly to the Unit Chair
by completing the Extension Request tool which can be under the Assessment tab on the CloudDeakin site.
Requests for extensions will not be considered after 12 noon, Monday 23 May. Applications for special
consideration after the due date must be submitted via StudentConnect.
Late submission
The following marking penalties will apply if you submit an assessment task after the due date without an
approved extension: 5% will be deducted from available marks for each day up to five days, and work that is
submitted more than five days after the due date will not be marked and will receive 0% for the task.
‘Day’ means working day for paper submissions and calendar day for electronic submissions. The Unit Chair
may refuse to accept a late submission where it is unreasonable or impracticable to assess the task after the
due date.
Calculation of the late penalty is as follows: this is based on the assignment being due on a Thursday at 8:00pm
 1 day late: submitted after Thursday 11:59pm and before Friday 11:59pm– 5% penalty.
 2 days late: submitted after Friday 11:59pm and before Saturday 11:59pm – 10% penalty.
 3 days late: submitted after Saturday 11:59pm and before Sunday 11:59pm – 15% penalty.
 4 days late: submitted after Sunday 11:59pm and before Monday 11:59pm – 20% penalty.
 5 days late: submitted after Monday 11:59pm and before Tuesday 11:59pm – 25% penalty.
Dropbox closes the Tuesday after 11:59pm AEST time.
Support
The Division of Student Life provides a range of Study Support resources and services, available throughout
the academic year, including Writing Mentor and Maths Mentor online drop ins and the SmartThinking 24
hour writing feedback service at this link. If you would prefer some more in depth and tailored support, make
an appointment online with a Language and Learning Adviser.
Referencing
Any material used in this assignment that is not your original work must be acknowledged as such and
appropriately referenced using a recognised academic style such as APA7 or Chicago. You can find information
about plagiarism and other study support resources at the following website:
http://www.deakin.edu.au/students/study-support
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Academic misconduct
For information about academic misconduct, special consideration, extensions, and assessment feedback,
please refer to the document Your rights and responsibilities as a student in this Unit in the first folder next
to the Unit Guide in the Resources area of the CloudDeakin unit site.
Criteria Not or Minimally
Attempted N (0-29)
Needs Improvement N
(30-49)
Satisfactory
P (50-59)
Good
C (60-69)
Very Good
D (70-79)
Excellent
HD (80-100)
REPORT DOCUMENT:
Structure and
communicate a
business plan at a
professional industry
standard, including all
required Appendices
ULO2 & GLO2
(max. 15 marks)
2.2 marks
Report is poorly
structured and missing
some sections.
Unprofessional
formatting.
No illustrations
provided to support
written text.
Appendices missing
many requirements.
Multiple language
errors which inhibit
understanding and
consistently
unbusinesslike tone
throughout.
0 – 4.4 marks
5.9 marks
Structure of report
lacks coherence and
logic, with some
report sections
incomplete or
missing.
Multiple lapses and
errors in formatting.
Some illustrations
provided but none
discussed.
Appendices missing or
incomplete.
Multiple language
errors, frequently
informal expression
and unbusinesslike
tone.
4.5 – 7.4 marks
8.2 marks
Adequate structure but
some incomplete
report sections.
Inconsistencies and
errors in formatting.
Some Illustrations
provided but with little
discussion.
Appendices almost
complete.
Several language
errors, frequently
informal expression
and unbusinesslike
tone.
7.5 – 8.9 marks
9.7 marks
Almost industry
standard business
report with coherent
structure.
Report sections are
mostly complete but of
an inconsistent
standard.
Consistent formatting.
Illustrations included
with some useful
discussion.
Appendices complete.
Few language errors
but expression and
tone sometimes too
informal and
unbusinesslike.
9.0 – 10.4 marks
11.2 marks
Industry standard
business report with
coherent and audienceappropriate
structure.
Report sections are
complete but with
some inconsistencies.
Effective formatting.
Illustrations included
and well discussed.
Appendices complete.
Formal, fluent use of
language with
businesslike expression
and tone in most
instances.
10.5-11.8 marks
15 marks
Industry standard
business report with
coherent and audienceappropriate
structure.
Report sections are all
comprehensive and
impressive.
Illustrations are
sophisticated and
critically discussed.
Appendices complete.
Consistently formal,
fluent and
persuasive use of
language with
businesslike
expression and tone.
12.0-15.0 marks
REPORT RESEARCH AND
REFERENCING
Information sourced from
multiple, credible and
contemporary industry
and academic sources
Complete and correct intext
citations used to
manage sources and
generate complete and
correct References list
ULO 2 and GLO2
(max.10 marks)
1.5 marks
Information sourced
from an imbalanced
and limited range of
authoritative and
sometimes
contemporary
industry and
academic sources.
Use of in-text citations
for some information
but with many errors.
Reference list
incomplete and
properly formatted
and contains
numerous content
and formatting errors.
0-2.9 marks
4.8 marks
Information sourced
from a range of
authoritative and
sometimes
contemporary
industry and
academic sources
but lacking balance.
Use of in-text citations
for some information
and with many errors.
11 or fewer
references.
References list
includes multiple
content and
formatting errors.
3.0-4.9 marks
5.5 marks
Information sourced
from a satisfactory
range of authoritative,
contemporary,
industry and academic
sources.
Use of in-text citations
for most information
but with some errors.
12 References.
Reference list contains
some content and
formatting errors.
5.0-5.9 marks
6.5 marks
Information sourced
from a range of
authoritative,
contemporary,
industry and
academic sources.
Use of in-text citations
for most information
but with some errors.
At least 12 references.
Reference list has
some content and
formatting errors.
6.0-6.9 marks
7.5 marks
Information sourced
from a broad and
balanced range of
authoritative,
contemporary,
industry and
academic sources.
Accurate use of in-text
citations for most
information.
16+ references.
Reference list
generated using has a
small number of
content and formatting
errors.
7.0-7.9 marks
10.0 marks
Information sourced
from extensive and
well-balanced range
of credible,
authoritative and
contemporary
industry and
academic sources.
Accurate use of in-text
citations for all
information.
20+ references
Reference list
complete and
accurately formatted.
8.0-10.0 marks
T1 2022 MPM755 Assessment Task 2 Rubric
Page 7 of 8
PRELIMINARY RESEARCH:
Evidence of business
success factors in the
industry of the assigned
client.
Evidence of a strong
understanding of
current nature and
profile of the assigned
client’s business.
ULO 1 & GLO 1
ULO 3 & GLO 4
(max. 15 marks)
2.2 marks
Incomplete or
inaccurate knowledge
of the industry and
competitive market for
assigned client’s
business.
No evidence of any
understanding of any
aspects of the current
business.
0. – 4.4 marks
5.9 marks
Incomplete or
Inaccurate knowledge
of the industry and
competitive market for
assigned client’s
business
Little evidence of a
general understanding
of many aspects of the
current business.
4.5 – 7.4 marks
8.2 marks
Superficial and limited
knowledge of the
industry and
competitive market for
assigned client’s
proposed business.
Evidence of a general
understanding of some
aspects of the current
business, but with
several inconsistencies
and/or gaps.
7.5 – 8.9 marks
9.7 marks
Adequate knowledge
of the industry and
competitive market
for assigned client’s
proposed business.
Evidence of a general
understanding of many
aspects of the current
business, but with
some inconsistencies
and/or gaps.
9.0 – 10.4 marks
11.2 marks
Substantial and
contemporary
knowledge of the
industry and
competitive market for
assigned client’s
business.
Strong evidence of a
good understanding of
relevant aspects the
current business.
10.5 – 11.9 marks
15 marks
Detailed,
comprehensive and
contemporary
knowledge of the
industry and
competitive market for
assigned client’s
business.
Compelling evidence of
a strong understanding
of relevant aspects of
the current business.
12.0 – 15.0 marks
PLAN FOR FUTURE
BUSINESS GROWTH:
Details for future
business growth,
including relevant
aspects and scope plus
potential limitations
and risks.
Recommendations
presented for future
growth.
ULO 4 and GLO5
(max. 15 marks)
2.2 marks
Little or no
information provided
for future growth,
including some
relevant aspects of the
business, scope, risks
and/or limitations.
Few or no
recommendations,
with little or no
relationship to
preceding discussions
and no details.
0 – 4.4 marks
5.9 marks
General information
provided for future
growth, including
some relevant aspects
of the business, scope,
risks and/or
limitations.
General
recommendations
with little relationship
to preceding
discussions, and which
include few/no details.
4.5 – 7.4 marks
8.2 marks
General information
provided for future
growth, including
some relevant aspects
of the business, scope,
risks and/or
limitations.
General
recommendations
which relate to some
aspects of preceding
discussions, but which
include few details.
7.5 – 8.9 marks
9.7 marks
General information
provided for future
growth, including some
relevant aspects of the
business, scope, risks
and/or limitations.
Succinct but general
recommendations
which flow from
preceding discussions,
but which lack realistic
and actionable details.
9.0 – 10.4 marks
11.2 marks
Comprehensive details
provided for future
growth, including some
relevant aspects of the
business, scope, risks
and limitations.
Mostly succinct,
relevant, realistic and
actionable specific
recommendations
which flow from
preceding discussions.
10.5 – 11.9 marks
15 marks
Extensive details
provided for future
growth, including the
most relevant aspects
of the business, scope,
risks and limitations.
Succinct, realistic and
actionable specific
recommendations
which flow from
preceding discussions.
12.0 – 15.0 marks
ETHICS, CULTURE AND
DIVERSE
PERSPECTIVES:
Considered and
integrated into
business plan and
recommendations
ULO6, GLO8
(max. 10 marks)
1.5 marks
Business plan and
recommendations lack
any consideration of
key ethical or cultural
factors, and/or the
perspectives of diverse
stakeholders.
0-2.9 marks
4.0 marks
Business plan and
recommendations
lack adequate
consideration of key
ethical or cultural
factors, and/or the
perspectives of
diverse
stakeholders.
3.0 – 4.9 marks
5.5 marks
Business plan and
recommendations
demonstrate a
satisfactory level of
consideration of key
ethical and cultural
factors, and/or the
perspectives of diverse
stakeholders.
5.0 – 5.9 marks
6.5 marks
Business plan and
recommendations
demonstrate a relevant
consideration of key
ethical and cultural
factors, and/or the
perspectives of diverse
stakeholders.
6.0 – 6.9 marks
7.5 marks
Business plan and
recommendations
demonstrate a critical
consideration of key
ethical and cultural
factors, and/or the
perspectives of diverse
stakeholders.
7.0 – 7.9 marks
10 marks
Business plan and
recommendations
demonstrate a
thorough and critical
consideration of key
ethical and cultural
factors, and/or the
perspectives of diverse
stakeholders.
8.0 – 10.0 marks
T1 2022 MPM755 Assessment Task 2 Rubric
Page 8 of 8
ARGUMENT VALIDITY
AND INTEGRITY:
Synthesis, integration,
critical analysis and
application of
information in order to
directly respond to
assigned client’s needs
for future business
growth
ULO3 and GLO4
(max. 15 marks)
2.2 marks
No instances of synthesis,
integration, critical
analysis and application
of relevant business
theory with business and
industry data and
information.
No relationship to
assigned client’s business
needs.
0 – 4.4 marks
5.9 marks
Scant instances of
synthesis, integration,
critical analysis and
application of relevant
business theory with
business and industry
data and information.
Little relationship to
assigned client’s
business needs.
4.5 – 7.4 marks
8.2 marks
Some instances of
synthesis, integration,
critical analysis and
application of relevant
business theory with
business and industry
data and information.
Related to assigned
client’s business
needs.
7.5 -8.9 marks
9.7 marks
Good but inconsistent
synthesis, integration,
critical analysis and
application of relevant
business theory with
business and industry
data and information.
Related to assigned
client’s business needs
9.0-10.4 marks.
11.2 marks
Strong synthesis,
integration, critical
analysis and
application of relevant
business theory with
business and industry
data and information.
A direct response to
assigned client’s
business needs.
10.5 – 11.9 marks
15.0 marks
Outstanding synthesis,
integration, critical
analysis and
application of relevant
business theory with
business and industry
data and information.
A direct response to
assigned client’s
business needs.
12.0-15.0 marks
BUSINESS MODEL
CANVAS:
Business plan for future
growth of the assigned
client’s business
documented in
PowerPoint slides
ULO1 & GLO1
ULO2 & GLO2
ULO4 & GLO5
(max. 20 Marks)
2.9 marks
Information is
incomplete and
confusing.
Multiple issues with
language.
Visuals missing or
inappropriate.
0- 5.9 marks
7.9 marks
Information is limited
and not always clear.
Some issues with
language.
Visuals provided but
inappropriate.
6.0-9.9 marks
10.9 marks
Information is limited
and inconsistent.
A few issues with
language.
Some visuals provided.
10 – 11.9 marks
12.9 marks
Information is
relevant.
A few issues with
language.
Visuals support
content.
12.0 – 13.9 marks
14.9 marks
Information is relevant
and coherent.
Few issues with use of
language.
Visuals which assist
content.
14.0 – 15.9 marks
20 marks
Information is relevant
and comprehensive.
Accurate and effective
written language
Visuals which enhance
content.
16.0 – 20.0 marks