Description

Questions:

1. Detail the pros and cons of using radio, newspapers, magazines and television for advertisements. Are certain products better advertised in one medium?
2. Why are advertisers shifting billions of dollars from the traditional media of newspapers, magazines, television, and radio to digital media? What is your preference for viewing brand messages – traditional media or the Internet and mobile devices? Why?

Discussion Grading Criteria:

Thoroughly answered all of the questions: 40 points possible
Quality response to at least two classmates and/or Instructor: 30 points possible
References to text and/or other sources:  10 points
Spelling/Grammar at the college level: 10 points possible
Posted on 3 separate days:  10 points
Total: 100 points

Please remember that YOU MUST POST ON AT LEAST THREE SEPARATE DAYS.