- Detail the pros and cons of using radio, newspapers, magazines and television for advertisements. Are certain products better advertised in one medium?
- Why are advertisers shifting billions of dollars from the traditional media of newspapers, magazines, television, and radio to digital media? What is your preference for viewing brand messages – traditional media or the Internet and mobile devices? Why?
Discussion Grading Criteria:
Thoroughly answered all of the questions: 40 points possible
Quality response to at least two classmates and/or Instructor: 30 points possible
References to text and/or other sources: 10 points
Spelling/Grammar at the college level: 10 points possible
Posted on 3 separate days: 10 points
Total: 100 points
Please remember that YOU MUST POST ON AT LEAST THREE SEPARATE DAYS.