- Chapter 12: Analyzing International Opportunities
- Chapter 13: Selecting and Managing Entry Modes
- Chapter 14: Developing and Marketing Products
In addition, please go through the chapter PowerPoints files attached above.
- Write a short summary, and then answer all of the questions at the end of the case.
- Always use references.
- The summary should not exceed one page.
- Please read the case about three times before attempting to answer any question and you will find you get a better understanding of what is being asked of you.
- Please be sure to back up your answers with facts from the textbook, and put together complete and well thought out responses. I am looking for original input so, please integrate your thoughts and experiences in each case assignment.
- Also make sure that you support and reinforce your answers and replies with factual information from the textbook, research, work/life experiences, etc.
12-10. What do you think western countries could do to help
improve the business climate in Vietnam?
12-11. What problems might a company encounter while conducting
market research in Vietnam?
12-12. Reflecting on your perception of product~ labeled, “Made
in Vietnam,” does the type of product affect your perception?