Description

• Chapter 12: Analyzing International Opportunities
• Chapter 13: Selecting and Managing Entry Modes
• Chapter 14: Developing and Marketing Products

In addition, please go through the chapter PowerPoints files attached above.

Directions:

• Write a short summary,  and then answer all of the questions at the end of the case.
• Always use references.
• The summary should not exceed one page.
• Please read the case about three times before attempting to answer any question and you will find you get a better understanding of what is being asked of you.
• Please be sure to back up your answers with facts from the textbook, and put together complete and well thought out responses. I am looking for original input so, please integrate your thoughts and experiences in each case assignment.
• Also make sure that you support and reinforce your answers and replies with factual information from the textbook, research, work/life experiences, etc.

Thinking Globally

12-10. What do you think western countries could do to help

improve the business climate in Vietnam?

12-11. What problems might a company encounter while conducting

market research in Vietnam?

12-12. Reflecting on your perception of product~ labeled, “Made

in Vietnam,” does the type of product affect your perception?

Explain.