Description

Questions:

1. What is the role for celebrities in the business of product placement and branded entertainment? Describe a scene from a TV show or movie that illustrates the best way to involve a celebrity as part of a product placement.
2. Is public relations (PR) effective to use in an advertising campaign? Explain your reasoning. 

Discussion Grading Criteria:

Thoroughly answered all of the questions: 40 points possible
Quality response to at least two classmates and/or Instructor: 30 points possible
References to text and/or other sources:  10 points
Spelling/Grammar at the college level: 10 points possible
Posted on 3 separate days:  10 points
Total: 100 points

Please remember that YOU MUST POST ON AT LEAST THREE SEPARATE DAYS.