Integrated Brand Promotion Part 1
Read Chapters 1 – 4 of the textbook. Then, answer the following questions:
- What does it mean that advertising is intended to persuade? How do different ads persuade in different ways? (Chapter 1).
- Do you think the increasing independence and control consumers gain through new technologies like TiVo, iPads, and smartphones will make advertising and product branding more or less important? Explain. (Chapter 2).
- Explain why there is a strong relationship between increasing urbanization and per capita spending. (Chapter 3).
- Advertising has been a focal point of criticism for many decades. In your opinion, what are some of the key factors that make advertising controversial? (Chapter 4).
Please remember this assignment should be written in APA format. You should have a title page, a reference page and at least one page of content.
Please click on the title above Week 1: Integrated Brand Promotion Exercise and upload answers in a Word document. This assignment must be submitted by Sunday 11:59 PM.