Discussion: Using IT to Gain Competitive Advantage
Through this week’s Learning Resources, you were introduced to the concept of organizational competitiveness. As businesses face increased competition on a daily basis, the need for innovative products and services increases as well. Finding effective ways to market and distribute products to a wide audience in the most efficient way possible can be demanding on businesses unless they are prepared to meet the challenges they face. Information technology can play a large role in helping companies meet those challenges and secure competitive advantages.
In this Discussion, you will identify a company that has used IT to gain competitive advantage and examine the role of IT in enabling that advantage.
To prepare for this Discussion:
- Review this week’s Learning Resources.
- Identify a company that has used IT to gain competitive advantage over its competitors. In addition, identify two of the company’s competitors.
- Review the Academic Writing Expectations for 2000/3000-Level Courses, provided in this week’s Learning Resources.
By Day 3
Post a 150- to 225-word (2- to 3-paragraph) explanation of how a company has used IT to gain competitive advantage over its competitors. In your explanation, do the following:
- Briefly describe the selected company and two of its competitors.
- Explain the nature of the competitive advantage and how IT has enabled that specific advantage.
- To support your response, be sure to reference at least one properly cited scholarly source.
Refer to the Week 5 Discussion Rubric for specific grading elements and criteria. Your Instructor will use this grading rubric to assess your work.
Read some of your colleagues’ postings.
By Day 5
Respond with at least 75 words (1 paragraph) each to two or more of your colleagues’ postings by contrasting your own identified company with that of your colleague, including any similarities and differences in how the two companies used IT to gain competitive advantage.
Return to this Discussion in a few days to read the responses to your initial posting. Note what you have learned or any insights you have gained as a result of the comments your colleagues made.